Jokes
The Expectation Gap: Why a Joke Needs a Clear Setup
A clear joke setup points readers toward one likely meaning, giving the punchline room to redirect it without a long…
sections
Jokes
See how wording, expectation and a well-placed turn make a joke land.
Our point of view
A laugh has a working shape.
Urban Comedy Review looks at the choices beneath comic effect: what a line sets up, what a character misses and when a scene changes direction.